Agricultural Marketing in India by S. S. Acharya and N. L. Agarwal is a widely used textbook covering the principles, structure, and functioning of agricultural marketing systems in India. The book explains marketing channels, price formation, regulated markets, agricultural trade, and policy reforms related to farm produce marketing.

It is designed for undergraduate and postgraduate students of agriculture, agribusiness, and agricultural economics, and is also a useful reference for researchers, policymakers, and professionals involved in agricultural marketing and rural development. The content is supported with practical examples, updated statistics, and insights from field studies of agricultural markets in India.

📖 Key Topics Covered

• Agricultural marketing concepts and functions

• Market structure and marketing channels

• Price policy and price behaviour

• Regulated markets and market reforms

• Agricultural price stabilization

• Cooperative marketing

• Storage, warehousing, and transportation

• Export and international trade of agricultural commodities

• Government policies and marketing institutions

🎓 Suitable For

• B.Sc. Agriculture students

• M.Sc. Agriculture / Agribusiness

• Agricultural Economics students

• Competitive exams in agriculture

• Researchers and policy analysts