Advertising in India: Trends and Impact
₹890.00
Om Gupta
5 in stock
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
Book information
ISBN 13
9788178353081
Format
Hardcover
Language
English
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