Introductory Agribusiness Management
₹1,950.00 Original price was: ₹1,950.00.₹1,500.00Current price is: ₹1,500.00.
Introductory Agribusiness Management provides fundamental knowledge of agricultural marketing systems and agribusiness operations. The book explains marketing management, marketing channels, buyer behaviour, demand and sales forecasting, pricing policies, product planning, and promotional strategies in agriculture.
It also discusses agribusiness entrepreneurship, market infrastructure, value addition, processing units, and market integration for improving agricultural efficiency. The content helps learners understand how to manage and operate a successful agribusiness enterprise in the modern agricultural economy.
Designed for students, extension workers, and agribusiness entrepreneurs, this book serves as an introductory guide to agribusiness planning and management.
Key Features
✔ Agricultural marketing fundamentals
✔ Demand and price analysis
✔ Agribusiness entrepreneurship
✔ Market integration and value addition
✔ Practical management concepts
Book information
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Food Chemistry and Chemistry of Living System
This objective question bank is a comprehensive resource for students preparing for undergraduate, postgraduate, and competitive examinations in food science, biochemistry, agriculture, and allied disciplines. The book covers all major topics of Food Chemistry and Chemistry of Living Systems through chapter-wise multiple-choice questions, fill-in-the-blanks, true/false, and match-the-column formats.
Designed for quick revision and exam-oriented preparation, it is especially useful for aspirants of ICAR-NET, ARS, JRF/SRF, SAUs entrance exams, UPSC, PCS, CSIR-NET, and other national and state-level examinations.
An essential guide for concept clarity, practice, and competitive success.

