A good crop is only half the story; the other half is marketing, finance and management. Introductory Agribusiness Management is a textbook that introduces the principles and practices of agribusiness in the modern agricultural economy.
It explains how production, marketing, finance, supply chains, entrepreneurship and value addition work together to create successful agricultural enterprises. Written in a simple, practical style, it bridges agricultural science and business management.
What you will find inside
- Structure of agribusiness and the agribusiness environment
- Marketing strategies and agricultural marketing
- Financial management
- Agricultural policies
- Agri-startups and agribusiness planning
Who should read it
Agriculture students, researchers, agribusiness professionals, entrepreneurs, extension personnel and competitive-exam aspirants.
Get your copy
Introductory Agribusiness Management is available at Gyanavi Publishers & Distributors, with delivery across India. Browse more titles on our publisher page.