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Introductory Agribusiness Management
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Introductory Agribusiness Management provides fundamental knowledge of agricultural marketing systems and agribusiness operations. The book explains marketing management, marketing channels, buyer behaviour, demand and sales forecasting, pricing policies, product planning, and promotional strategies in agriculture.
It also discusses agribusiness entrepreneurship, market infrastructure, value addition, processing units, and market integration for improving agricultural efficiency. The content helps learners understand how to manage and operate a successful agribusiness enterprise in the modern agricultural economy.
Designed for students, extension workers, and agribusiness entrepreneurs, this book serves as an introductory guide to agribusiness planning and management.
Key Features
âś” Agricultural marketing fundamentals
âś” Demand and price analysis
âś” Agribusiness entrepreneurship
âś” Market integration and value addition
âś” Practical management concepts
Book information
ISBN 13
9788195880997
Number of pages
285
Format
Hardbound
Language
English
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